A study that highlights the pivotal role of music in the overall feel of an ad. Here is a proposed improvement that I feel is more in line with the first Bravia ad, both in visual harmony and acoustic melody. The production was definitely impressive and the footage was breathtaking but it lacked the consistency to be a rightful sequel to the Bravia campaign. Here, colour is presented as soothing and spectacular as opposed to philharmonic and abrupt. This is a rough cut to convey the proposed music (and tempo) change. I offer all my respects to the team that brought this spot to fruition.