year 2 for work safety for the wsib

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saveourclimate.ca

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the world has changed. you can too.

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donate to wwf at saveourclimate.ca

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a billboard for the wwf 'saveourclimate.ca' campaign that uses the sun to fight global warming

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http://www.comunicadores.info Agency: FCB, Toronto Exec. VP Creative Director: Robin Heisey VP Group CD/Art Director: Joe Piccolo Assoc. CD/Copywriter: Chris Taciuk Co-Head of Production: Judy Hamilton Production Company: UNTITLED, Toronto Director: Chris Sargent Director of Photography: Chris Sargent Executive Producer: Peter Davis Producer: Tom Evelyn Editorial: Pete McAuley, AXYZ, Toronto Producer: Irene Payne, AXYZ, Toronto Inferno Artists: Dave Giles & Joel Saunders, AXYZ, Toronto Music/Sound Design: Ted Rosnick, Rosnick Mackinnon Webster, Toronto

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The World Wildlife Fund Canada has introduced what they say is the world's first-ever zero-carbon television commercial. Made entirely of recycled film clips, some as old as 60 years, WWF and their ad agency painstakingly assembled a short film from individual unrelated words, to create a message about how to fight global warming. And that message? Imagination can save our planet. "We wanted to remind people that how we combat global warming is only limited by our imagination" said WWF Marketing VP Pam Davis. "It's the most powerful weapon we have". Davis said that the new commercial, "Zero Carbon", employed a low-emissions working style, using everything from online collaboration to public transit. The project was also subjected to an emissions audit by a consulting engineer, and carbon offsets were purchased to counter the small amounts of energy used in editing and production.

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there really are no accidents

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