BM0624 Storyboarding ICA4 Written Proposal
MS0701
Group 6 :
Isaac Gerald Netto
Kristopher Ngian
Alethea Goh
Hasmidah Hamid
I Try -- Macy Gray
When we first embarked on this ICA, we spent hours mulling over the lyrics of the song, and we decided on a concept that is a complete deviation from the conventional lost love and broken relationships concept. We will be using our music video to send a message to viewers, and we feel that the lyrics of the song, as well as its mood and tempo, will allow for and tie in nicely with our concept.
In our music video, our lead actress will be playing the role of an alcoholic. Due to the fact that excessive drinking affects judgement and consciousness, she caused the death of her fiancé when they were caught in a car crash because she was drink-driving. Thereafter she felt guilty, lost and lonely, and she turned to more drinking in order to drown her sorrows. However, this action merely caused her to experience further depressions, hallucinations and self-neglect.
The message we want to send across to our viewers is that alcoholism is a sickness that can be cured and a bad habit that can be kicked. There will be no fairytale ending in our music video because reality is never a fairytale. Instead, viewers will get to see the implications and consequences of alcoholism, and alcohol addicts can decide for themselves if it is wiser for them to kick the addiction.
According to official statistics found on the Singapore Traffic Police website, there was an increase in the number of drink-driving related fatal and injury accidents in 2006 compared to 2005. Over that period, the number of persons killed increased from 20 to 25, while the number of persons injured increased from 223 to 336. A few celebrities, such as Benedict Goh and Christopher Lee, also recently made headlines and served time for drink-driving.
The media is a most powerful tool when it comes to spreading a message, while a music video is useful in grabbing the attentions, provoking the emotions as well as stimulating responses from the viewers. It is our hope that we can collaborate with the Singapore Traffic Police and National Health Board, and help bring awareness to the public about the effects of excessive drinking, and also help bring down the number of drink-driving accidents. Bearing in mind our concept and objectives, we will try to make our music video as subtle and tasteful as possible.
Tags: MS0701 BM0624 Storyboarding ICA4 Grp Try Macy Gray
