The BMW film series, The Hire was a series of eight short films (each about eight minutes long, on average) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular directors from across the globe, starred Clive Owen as the "Driver", and highlighted the performance aspects of various BMW automobiles.
Season 1: Powder Keg
The Driver is drafted by the UN to rescue a wounded war photographer named Harvey Jacobs from out of hostile territory. While they are leaving Jacobs tells the Driver about the horrors he saw as a photographer, but he regrets his inability to help war victims. He gives the Driver the film needed for a New York Times story and also his dog tags to give to his mother. When they reach the border, they are confronted by a guard who begins to draw arms as Jacobs begins taking pictures, trying to get himself killed. The Driver drives through a hail of gunfire to the border, but finds Jacobs killed by a bullet through the seat. The Driver arrives in America to give the dog tags to Jacobs' blind mother.
- with Stellan Skarsgård and Lois Smith
- Directed by Alejandro González Iñárritu
- Featured the BMW X5 E53
Tags: BMW M5 M6 Z4M 550i 535d 745d 750i 760i E60 E92 E90 E46 E39 E38 S8 RS6 S6 AMG
