Blogging Sustainability
Moderator: Bonnie Hulkower, Treehugge
Panelists:
Jill Fehrenbacher, Editor-in-chief Inhabitat.com
Ken Rother, President/COO Treehugger
Aaron Naparstek, Editor-in-chief Streetsblog.org
Date & Time:
Thursday June 26, 2008, 6-8pm
Location: Green Spaces
33 Flatbush Ave (corner Flatbush & Livingston)
Brooklyn
Mass Transit - take B, Q, and R to Dekalb Ave, or the 4, 5 to Nevins Street, or A, C to Hoyt Shermerhorn St.
Please RSVP events@sustainabilitypractice.net
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Blogging has become an influential form of information gathering, particularly in the green world. New media forums, websites, and blogs have played a major role in furthering the message of sustainability. In doing so, they have helped move sustainability to the mainstream, often covering issues before the traditional media gets to them. Websites vary from magazine offshoots to personal advice to the musings of corporate executives. What these websites often share is an informal and interactive readership.
On these websites writers are often more easily criticized and held accountable, and commentators evoke a wide range of perspectives. Yet, fact-checking is not mandatory, and people may seek out like-minded "communities of interest" and echo chambers, which can foster a narrower perspective.
How do today's citizens inform themselves? What are the effects of the shift away from one-to-many media formats?
This panel will examine how websites such as www.streetsblog.com, www.Inhabitat.com, www.Treehugger.com, and others further the message of sustainability. Panelists will discuss how new media can reach out to untapped audiences, and how to spread the message further.
Bios:
Jill Fehrenbacher, Editor-in-chief, Inhabitat.com
Jill Fehrenbacher edits Inhabitat and is a freelance designer and student at Columbia's Graduate School of Architecture and Urban Planning. She created Inhabitat in the Spring of 2005 as a way to catalog her endless search for new ways to improve the world through forward-thinking, high-tech, and environmentally conscious design. Educated at Brown University, where she received a B.A. in Art Semiotics, and Central St. Martins, where she received an M.A. in Design Studies, she currently resides in New York City, which so far has been good for her obsession with rooftop gardens and vegan junk food restaurants.
Ken Rother, President/COO of Treehugger
Ken, President and COO, is responsible for bringing the vision and strategy of TreeHugger to life. Ken has been involved in the Internet since the early 90's when he co-founded Mountain Lake Software in Toronto Canada. Mountain Lake helped some of Canada's largest financial institutions take their first steps onto the WWW. Ken has held various roles including VP of operations responsible for all deliverables of their internet consulting division and later as divisional CIO introduced process altering technology to their globalization business. His interest in the environment dates back to his first summer job leading low impact canoe trips in northern Quebec.
Aaron Naparstek, Editor-in-chief Streetsblog.org
Aaron Naparstek works for the Open Planning Project where he is editor-in-chief of StreetsBlog.org. Aaron is a journalist, author and community organizer working on urban environmental issues in NYC. He is the author of Honku: The Zen Antidote for Road Rage, a book of humorous haiku poetry inspired by the unique brand of motorist sociopathy observed from his apartment window. Naparstek lives in Brooklyn with his wife and two sons. He is a founder of the Park Slope Neighbors community group and an organizer of the Grand Army Plaza Coalition.
The Sustainability Practice Network (SPN) is a NYC-based forum and list server for professionals, academics and students working with corporate responsibility and sustainability issues to build a community based on learning, discussion, information and idea exchange. SPN supports the growth of sustainability practice and bridges disciplines to advance sustainable development by drawing on the knowledge and expertise of its members.
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