He gained success as a DJ in the club scene and broke into music by revamping old Bollywood hits and fusing them with hip hop. He is widely credited as one of the original pioneers of what is now modern Indian music, and for triggering the explosion of modern Bhangra pop music (although his music was and is more a fusion of Western dance and hip hop with existing Indian music). This is specifically seen in his 1994 album Bollywood Flashback, followed up with Rising From The East in 1996. Bally runs a production company named Ishq Records that manages several artistes like Bohemia and Gunjan.
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