The redesigned Puget Sound Business Journal hit newsstands Friday, April 18 with the most significant new look in our 28-year history. More than a year in the making, the redesign of the Business Journal included CEO focus groups, online surveys, studies of new "eye-tracker" research, extensive departmental meetings, and the involvement of every single employee at our local company. All that effort produced a paper with authoritative fonts, elegant spacing, new navigation conventions, and newly introduced features, such as our Newsmakers index, The Insider and the Readers' Guide.
But it's still a newspaper, with headlines and words and pictures and breaking news and analysis. And its value still lives and dies on the quality of reporting and writing and presentation -- which we would never change.
So why bother?
The answer is for you, our readers. Far more than anything else in the past year, we have learned just how integral the Business Journal is to the running of businesses throughout the Puget Sound region. Whether using the paper to scope the competition, or mining it for sales leads, or simply reading it to catch up on the latest actions and passions of fellow community leaders, our readers want and need the paper to convey as much information as possible -- efficiently, intelligently, smoothly.
So by redesigning the paper, we truly believe we are making a contribution to the leadership of the Puget Sound region. We're confident you'll feel the same way. Happy reading.
For an inside look at the redesign and more, visit: http://www.businessjournal2008.com/
And, we want to hear from you. Tell us what you think about our new look by emailing psbjfeedback@bizjournals.com
Best,
Emory Thomas Jr.,
Publisher
Tags: Puget Sound Business Journal 2008
