BMW's groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since. These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to innovation and technology, BMW has always been ahead of its time. This is a behind the scenes look (1 of 2) of the creation of this amazing short film masterpieces.

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BMW's groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since. These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to innovation and technology, BMW has always been ahead of its time.

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BMW's groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since. These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to innovation and technology, BMW has always been ahead of its time.

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The Hire is a commercial series created by BMW to showcase their cars. Directed by today's hottest actors (including John Woo and Guy Ritchie), they were the first commercial films made specifically for the internet. All rights reserved to BMW and all others involved.

Tags: BMW Hire S1E2 Chosen

The Hire is a commercial series created by BMW to showcase their cars. Directed by today's hottest actors (including John Woo and Guy Ritchie), they were the first commercial films made specifically for the internet. All rights reserved to BMW and all others involved.

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The Hire is a commercial series created by BMW to showcase their cars. Directed by today's hottest actors (including John Woo and Guy Ritchie), they were the first commercial films made specifically for the internet. All rights reserved to BMW and all others involved.

Tags: BMW Hire S1E3 Follow

The Hire is a commercial series created by BMW to showcase their cars. Directed by today's hottest actors (including John Woo and Guy Ritchie), they were the first commercial films made specifically for the internet. All rights reserved to BMW and all others involved.

Tags: BMW S1E1 Ambush

BMW's groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since. These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to innovation and technology, BMW has always been ahead of its time. This is a behind the scenes look (1 of 2) of the creation of this amazing short film masterpieces.

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BMW's groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since. These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to innovation and technology, BMW has always been ahead of its time. My favorite, by the way. Not that it matters.

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