The United Kingdom has launched an electric sports car, in an effort to give eco-cars an image boost.
The key to popularising electric cars is to make them more desirable, simply being environmentally friendly is not enough for most people to buy the product.
Electric cars, are often pictured small, impractical, and sometimes even ugly vehicles.
However, a company in the UK has unveiled "Lightning" an electric sports car - claiming to revolutionise the industry with its looks and technology.
Al Jazeera's Tessa Parry-Wingfield reports from London's Motor Show on the eco-car trend that is changing the public's perception.
Tags: Tessa Parry-Wingfield al jazeera english electric cars london environment UK fuel prices technology
