Set to the stripped-down acoustic soundtrack of José González's "Heartbeats", 250,000 'superballs' come flying, in slow motion, over the brow of a typical street in San Francisco, raining down on anything that gets in their way. And it was done without computer graphics.
Sending 250,000 multi-coloured 'superballs' bouncing down the streets of San Francisco may seem the strangest way to do this, but that's exactly what Danish director Nicolai Fuglsig did for the BRAVIA commercial in July 2005. San Franciscans have seen some unusual things in their time, but even this gave them something to talk about. And we've got the feeling that this commercial is going to do exactly the same thing. We wanted to get across a simple message - that the colour you'll see on these screens will be 'like no other'.
DIRECTOR: Nicolai Fuglsig
ART DIRECTOR: Juan Cabral
EXECUTIVE CREATIVE DIRECTOR: Richard Fintham
DIRECTOR OF PHOTOGRAPHY: Jim Frohna
ASSISTANT DIRECTOR: Chris Willams
POST PRODUCTION SUPERVISOR: Darren O'Kelly
Tags: Sony Bravia Balls NicolaiFuglsig JoséGonzález Heartbeats Ad
