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John Battelle of Federated Media http://www.searchenginestrategies.com/newyork/jbattelle.html Battelle talks Google Universal Search and Google - as - Media - Company with Pauline Ores of IBM. Standing just outside the ballroom following his Orion panel, Battelle and Ores discuss the integration of search verticals (especially in social media) and what this means for SEMs and their search engine strategies.

Tags: john Battelle google universal search social media vertical ses ny 2008
John Battelle is one of the truly great media visionaries. He was co-founder of Wired and founded The Industry Standard. He's a highly influential blogger. And his wildly successful Web 2.0 conference in San Francisco next month is perhaps the industry's hottest. (Even Robert Scoble can't get a ticket!) John's next big move is the creation of an advertising "exchange" between quality bloggers like BoingBoing and Digg and national brand advertisers including General Motors and Microsoft. The new company is called Federated Media and they have quietly signed nearly 100 blogs. Here's an interesting piece by Matthew Creamer in Advertising Age. We caught up with Federated's VP Chas Edwards in New York last week. The Sausalito-based company is expanding its presence in New York with Bill Brazell, a former Standard editor who is busy finding cool blogs to pull into the federation. See this video on Beet.TV: http://www.beet.tv/2006/10/media_visionary.html

Tags: John Battelle Wired Federated Media Chas Edwards Blogs
John Battelle, co-founding editor of Wired and founder of The Industry Standard visits the Google New York office to speak about his book The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (12/7/05). This video is part of the Authors@Google series. Credits: Speaker:John Battelle, Host:Google NYC

Tags: google news search john battelle speaks nyc
Listen to this internet guru, co founder of Wired, best selling author of "The Search: How Google and its rivals rewrote the rules of business and transformed our culture"

Tags: john battelle wired the search: how google internet business DMA06 direct marketing association directo san francisco
Battelle's Helicopter- Able to discover unexploded ordinance.

Tags: Battelle helicopter
Sliding on the ice while hiking at Battelle Darby park in Columbus Ohio

Tags: Battelle Darby Big Ice Sliding Columbus Ohio Slippery
How does he play harmonica without using his hands? See him play Friday April 20th 8PM at BB Kings Blues Club City Walk "Bluecats". Name On Rice.com TonyB@VeniceBlueCats.com

Tags: Tony Battelle Bluecats harmonica Venice Beach NameOnRice.com Vivianne Robinson Los Angeles
John Battelle interviews Eric Schmidt in a keynote conversation at the Web 2.0 Expo in San Francisco on April 17, 2007. Eric speaks about search, ads, and apps, including an announcement that Google is working on adding presentation-sharing capabilities to Google Docs & Spreadsheets.

Tags: Google Eric Schmidt Battelle Web 2.0 Collaboration Internet
In this clip from a longer interview, Steve is asked about how Microsoft search is doing vs. Google. Watch as his head goes purple...and the final response to the Zune quip...

Tags: ballmer web2 battelle microsoft funny
This is the Web 2.0 Summit opening session from program chairs Tim O'Reilly and John Battelle. They look back at their original notions of the ideas that make up Web 2.0 and preview many of the sessions that we'll post here soon.

Tags: web 2.0 Tim O'Reilly John Battelle future
LostAlones new single "Elysium" released 19th February

Tags: LostAlone
An aerial tour of the OSU campus, the country's largest university by enrollment. The helicopter tour begins east of the campus. It approaches the campus from the east and shows Route23/High Street (running north to south) where the main entrance to the school is located. Next is the view (from east to west) along Lane Avenue and Woody Hays Drive, which includes an artistic new bridge. To the south is the large, horseshoe-shaped OSU stadium. To the north of the stadium are St. John's Arena, the Woody Hays Athletic Center, the Schottenstein Center, and the Fawcett Center for Tomorrow. Off campus, sights shown include the Chemical Abstracts center and the Jack Nicklaus Museum. Just south of the stadium (shown in close-up) are the tall twin Lincoln and Morrill tower buildings. To the east of the stadium are the smoke stacks of the university power plant and various classroom buildings. The white roof of the Wexner Center for the Arts-Mershon Complex can be seen under the helicopter-landing pod (it is north of the former Ohio Historical Society Museum). Behind this is the oval (green open area criss-crossed with walkways). At the far end of the Oval is the tall William Oxley Thompson Memorial Library. South of the Oval and of he Stadium are the OSU Hospital complex, including the James Comprehensive Cancer Center, James Hospital, athletic fields where the football team practices, and the tall OSU dormitories (foreground). Off campus to the south is the huge Battelle Memorial Institute complex. Behind this is the Olentangy River. The Columbus skyline is visible as the helicopter turns. Traveling back to the north, the Biological Science building is visible south of the twin Lincoln and Morrill towers. The dug-up lot is site of the former Ohio Union, once considered the greatest student union (it was demolished this year and another is to be built). North of it is a parking building, the old Ohio Historical Society Museum (now the Sullivant Hall library), and the Wexner Center for the Arts-Mershon Auditorium. Toward the end of the video is the unique Ohio Historical Society Museum building, which is a square building setting on a stalk. OSU is the nation's largest university. Well known OSU landmarks include: OSU Stadium- "The Horseshoe," Orton Hall, Wexner Center for the Arts, Mirror Lake, The Oval, William Oxley Thompson Memorial Library, Fawcett Center for Tomorrow, University Hospital complex, Union, Don Scott Field, OSU Golf Course, WOSU radio station, Buckeye TV, Lantern, Student Newspaper, Scott Laboratory for Mechanical Engineering, University Hall, and the John Glenn School of Public Affairs. Chadwick Arboretum, Mershon, Woody Hays Athletic Center, Schottenstein Center, and St. John Arena. Prominent off campus sites include: the telescope on Mount Graham in Arizona, former "Big Ear Telescope" for SETI, Stone Laboratory, and Byrd Polar Research Center. Associated sites that are visible in the video include the Olentangy River and 6th Avenue Bridge, Chemical Abstracts, Battelle Memorial Institute, Lane Avenue Bridge, Jack Nicklaus Museum, and Ohio Historical Center. John Purdue, of Purdue University, is thought to have had a part in the foundation process of OSU Tour by Nockair Helicopters, Inc. http//:www.nockworldentertainment.com Mr. Eugene Nock is a neighbor of Dr. Karen Holbrook, president of OSU. This helicopter is the Batcopter or Whily-Bat used in the Batman series. It was the Batcopter in the 1966 Batman: The Movie.

Tags: OSU aerial view copter tour Ohio Stadium Wexner Hospital Woody Schottenstein Battelle Batman Buckeye football Nicklaus
Here's my second interview with Chas Edwards, VP at Federated Media, the new company started by John Battelle that links advertisers with bloggers and community sites. Lots of vloggers are trying to figure out a viable ad model. Robert Scoble has been wondering about this topic this week and his musings have spawned scores of comments on his blog, including one from me. Chas says the ad model is still being sorted out and he's not sure about the post roll/pre-roll video insertion issue quite yet. What he does like is the "custom" ads being created for individual marketers by Rocketboom -- these are in the form of post roll ads. However, while these ad are effective for one site, Chas says that they are not necessarily "scalable" for use on other sites. Well, I think Rocketboom has it right: niche publishing can thrive with relevant advertisers. I agree with Blip.TV's Mike Hudack who told me back in June that this period is like the "golden age" of television, where advertising was secured by a sole show sponsor. These brands did very well as sponsors back in the day: Geritol, Alcoa, Lucky Strikes, etc. I wonder which will be the brands to succeed with using online video????? See this video on Beet.TV: http://www.beet.tv/2006/10/searching_the_v.html

Tags: Chas Edwards Federated Media Ad Model Rocketboom John Battelle Advertising Online Video Beet.TV
Sliding on the ice gets a little rough at Battelle Darby Park

Tags: ice slide sliding kick push fall hike winter snow Battelle Big Darby frozen creek
As in the November 7, 2006 O'Hare sighting, this object was rotating and over an airport. The observation occurred around 4 P.M. on February 23, 1984 over Hamilton Hall on the Ohio State University campus in Columbus, Ohio. When the first witness, W1, sighted the object, from a stairwell under an east-facing window, it looked, in general, like a flying, rotating rectangle. Part of the time it had a bright light under it. It moved slowly, was on the flight path of Port Columbus Airport, and a low jet appeared to pass under it as W1 watched. W1 went to the department office and collected 4 other witnesses. In general, it looked like a rectangle, which would disappear and then come back into view. During part of the observation, a much smaller, but very bright white light was under the rectangle. The object rotated at precise regular intervals of about once a minute. It didn't just twist randomly in the wind. The witnesses watched it for approximately 20-25 minutes as, it slowly drifted toward Port Columbus airport. The witnesses asked if there were a telescope or camera in the building, but were unable to find one. By around 4:20, a witness called Warren Nicholson, who worked at the nearby Battelle Memorial Institute and who investigates UFO sightings. By this time, the object was nearly out of sight. Mr. Nicholson called back to say that he had looked for it from the roof of the main Battelle building, but had been unable to see it. He later said that he had checked with Port Columbus immediately and they told him the wind velocity was 0. They couldn't see it on radar. Mr. Nicholson later said that that evening a family had also made a UFO report describing it as four lines in the sky. The father had taken pictures through a 1200 power telephoto lens with ASA 400 color film. The wife described the lines as tear drop shaped and the husband described each as shaped like an airplane's wing section. They were visible in the west and were dark. They then flew away in four different directions. Mr. Nicholson said the witnesses were very credible. He thought that many sightings in one day were a 'flurry' of activity. So far, the object has never been identified. One characteristic noted by all witnesses was its regular rotation and rectangular appearance. No balloon shape was seen. It would be quite difficult for a balloon to continually rotate regularly, because wind currents would prevent this. The rotation was very regular, not a twisting in the wind (and there was no wind). In addition, there would need to be some sort of power plant and a method of propulsion to allow it to maintain its rotation. As in the O'Hare observation, all witness was credible. All now have Ph.D.s and have been or are university professors. The reports were collected from each individual witness independently on or within a few days of the sighting and sent to the CUFOS. No one had any idea what the object was. Because of the lack of wind and the overhead power lines the witnesses were sure it wasn't a kite. A daytime sighting of a rotating object is very rare. The observation was reported in several books. The O'Hare sighting, which took place at 4:30 at Chicago O'Hare International Airport, was witnesses by at least 12 airport employees. It was described as a spinning metallic object and visible for about 2 minutes. It then suddenly accelerated straight up through the clouds and left an open hole of clear air in the clouds. It was reported that a pilot with a digital camera might have photographed it. Both United Airlines and the FAA first denied any knowledge of the sighting. The Chicago Tribune filed an FOIA request and uncovered information about it. Jon Hilkevitch investigated and reported the information and it became the most read story in the history of chicagotribune.com with almost a million hits. Such events are just as mysterious as the possible Roswell event and the recent disappearance of a celebrity, such as Steve Fossett a celebrity, who set many aviation records and was noted for his daring but also ability to survive catastrophe. A pilot friend from the area told me that he knew the territory around Barron Hilton's place very well. He learned to fly and got his private pilot's license flying out of Reno/Stead airport, 10 miles north of Reno proper. He thought it possible that his small plane (an acrobatic two seater) could have crashed in rugged terrain where it is difficult to see, but he found it amazing that any wreckage has not been found by now. Fossett's emergency transmitter should have begun transmitting if there ware a crash, unless it were broken (they are tested regularly) or disabled (Fossett could do this). REGARDLESS OF WHAT THE OBJECTS ARE, REPORTS OF ANY OBJECT OVER AN AIRPORT SHOULD BE TAKEN SERIOUSLY. EVEN A GOOSE CAN CAUSE AN AIRPLANE CRASH.

Tags: O'Hare UFO Airport Chicago FAA mysterious credible witness interview alien rotation "Steve Fossett" disappear Roswell ab
25th Anniversary Taylor-Leaver Fleet & Family Support Center May 12, 2008 Named after my Grandfather Captain Edmund Battelle Taylor, Junior

Tags: Navy Fleet Family Support Center Captain Edmund Battelle Taylor Junior
Tony Battelle plays a gig with Rick and friends in Venice - July 08

Tags: Tony Battelle
Tony Battelle playing a gig with Rich and friends in Venice - July 08

Tags: Tony Battelle Blues
battelle iphone

Tags: Battelle iphone
Tony Battelle plays a gig in Venice with Rick and friends - July 08

Tags: Tony Battelle Blues
My second Sexiest Men video. The song is Fascination Street by Chimaira because that is such a loving sounding song. Here's who is in this video: Steven Strait Gerard Way (My Chemical Romance) Robert "Robb" Flynn (Machine Head) Kaka (Soccer Player) Marlon Brando Johnny Depp LostAlone My Chemical Romance Steven Battelle Mark Gibson Tom Kitchen Val Kilmer Kyle Cumiskey Jose Theodore Dan Wheldon Matt Leinart Camilo Villegas Brad Pitt Tom Cruise Bam Margera Edward Cullen (Twilight, novel) Henry Cavill Giancarlo Fisichella Jack White (White Stripes) "Patrick" (Male Model)

Tags: steven strait gerard way my chemical romance mcr brad pitt tom cruise johnny depp edward cullen lostalone machine head
A method to provide ethanol, methanol and butanol from the CO2 in seawater (or CO2 from industrial waste) has been developed by Greg Giese of Global Energy and Ocean Ethanol of Madison, Wisconsin. CO2 is available from many land-based sources as well - including grain based ethanol plants, powerplants, oil/gas fields and natural gas processing stations. Billions of tons of CO2 are vented to the atmosphere yearly in the southwest USA from natural gas processing plants, and also put into CO2 pipelines in the USA and Canada for EOR (Enhanced Oil Recovery) which injects the CO2 into oil fields to increase production. It is estimated that 8,000 cubic feet of CO2 needs to bring up just one additional barrel of oil. Of course you need to transport the CO2, and pressurize it. For this same volume of gas, we can produce approximately 40 gallons of methanol which can be used directly in any FlexFuel car or truck (or blended with gasoline). Proven in the lab at Battelle, Pacific Northwest Labs (PNL). This is just one method to help curb the effects of Global Warming by utilizing CO2 as a feedstock to produce point-of-use ethanol, methanol and gasoline. Ocean Ethanol is currently seeking $5 million to finish up this important research and development to bring to market. http://www.oceanethanol.com Modular Block: http://www.modularblock.com Disc Turbine: http://www.discturbine.com Use: http://www.oceanethanol.com We have also developed an Organic Rankine Cycle Turbine Generator system which can make very low cost electricity to run the entire system: http://www.infinityturbine.com

Tags: ethanol methanol gasoline carbon dioxide CO2 global warming fuel ocean saltwater
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